$0 a month. Then it pays you back.
No subscription, no license, no contract. Pawdentity is paid for by card processing — 3.5% on payments you take through it, a cost you're already carrying today. Put your numbers in and see what that adds up to.
Rate current as of September 2026. If it ever changes we'll tell you before it does, not after.
| A month of | Your setup today | Pawdentity |
|---|---|---|
| Software subscriptionLicenses, seats, modules, the lot | $0 | $0 |
| Card processingWhich you're already paying somebody today | —Needs volume and rate | —3.5% on the same volume |
| Setup, per-location & per-seat fees | Per your agreement | $0 |
| Contract | Per your agreement | None |
| Total, a month | $0 | $0 |
| Happening in your building | How often | A month |
|---|---|---|
/mo % | — | |
/mo | — | |
/mo | — | |
/mo $ | — | |
/mo % | — | |
| Not being captured, a month | $0 | |
Untick anything that isn't a problem in your building. There is no benchmark or industry average behind any of these — only you know how often each one happens on your floor.
Put your numbers in — or fill in a common setup — and the figure appears here, a month and a year.
- Software bill that stops
- —
- Card processing, your rate vs ours
- —
- Revenue not captured yet
- —
No subscription. No setup fee. No contracts.
Three lines. One number.
The software bill, the card processing, and the revenue that isn't coming in yet — stacked with your figures, the way no invoice ever shows them.
- 1Software you stop paying for— /mo
- 2Card processing, your rate vs ours— /mo
- 3Revenue you're not capturing— /mo
- Back in the buildingYour number, once the table has yours
Every figure above is one you typed. There is no benchmark, industry average or anyone else's price behind any of it. The platform is free, so the only thing finding out can cost you is the season you spend deciding.
Every software company wants to talk about features. We'd rather talk about your margin.
Most facilities put six or seven figures a year through a card processor they signed with years ago, at a rate nobody has looked at since. It is often one of the largest recurring lines in the business, and the least reviewed.
So we built ours around it. There is no subscription with a processor bolted on top — the processing is the business model. The platform is free, the rate is written down above, and the only way we grow is if your card volume does.
If you're moving enough volume that the percentage is the biggest number in this conversation, say so when you apply. That's a proposal with your statement in front of us, not a table on a web page.
- Management dashboard
- Native iPhone & iPad app for your clients
- Integrated payment processing
- Built-in timeclock
- Send pet updates and photos
- Client self booking
- Highly customizable
- Multiple location support
- No recurring charges
No subscription. No setup fee. No contracts.
The short version
So how does Pawdentity make money?
On card processing, at 3.5% per successful payment taken through the platform — the same way whatever you use today makes money on your card volume, except without the monthly software bill on top. If you take no payments through Pawdentity, we earn nothing from you, and the platform still works.
Is the rate different at higher volume?
The published rate is 3.5% and it's the rate as of September 2026. If you're processing enough that the percentage is the biggest line in this conversation, say so when you apply — that's a discussion worth having with real numbers rather than a table on a web page.
Does anything cost extra — locations, staff accounts, setup?
No. Rooms, services, stock and vaccine rules all scope per location and there is no per-site fee. Staff accounts are unmetered, so there is never a reason for two people to share a login. No setup fee, no cancellation fee, and nothing charged on a payment that fails.
Is Pawdentity self-serve or sales-led?
Self-serve. You apply, we review it, and you onboard through guided checklists rather than a sales cycle — most facilities are taking real bookings inside 48 hours. The review exists to catch a bad fit early, not to sell you anything.
Still have questions? Contact us. Want the arithmetic line by line? The long version.
Software that pays you back.
Every feature included, no monthly fee, and the arithmetic written down here rather than saved for a call.